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Winston Kwon

Dr Winston Kwon is Chancellor's Fellow at the University of Edinburgh Business School. One of his current research projects focuses on 'self-organising networks of social innovation' and explores how 3rd sector organisations which prioritise human development and environmental sustainability over profit develop.


Before joining the Business School as a Chancellor’s Fellow in Strategy in 2014, he worked at Lancaster University. Winston holds a PhD in Marketing (Lancaster University) and a BComm in Finance (University of British Columbia). Prior to returning to academia, he worked at a number of corporate finance and business analysis roles within the technology and consumer sector for several Fortune 500 firms and a couple of startup ventures.


Winston is also a Research Fellow of the Advanced Institute of Management (AIM). His current research interests concern how language can serve to support or resist strategic change, and the role of social enterprises in challenging environmental sustainability and social inequality.

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